Advanced Facebook Advertising Course

This course outline is meant for someone who has a basic understanding of Facebook Advertising and is looking to take their skills to the next level. It covers advanced topics such as audience targeting, ad formats, ad bidding, retargeting, and more. The course is designed to be hands-on, with plenty of opportunities to practice what you learn. Introduction to Advanced Facebook Advertising: Overview of advanced Facebook advertising Understanding the Facebook algorithm Audience Targeting: Advanced audience targeting techniques Lookalike audiences Custom audiences Demographic targeting Ad Bidding and Budgeting: Advanced bidding strategies Automated bidding Budget optimization Advanced Ad Placement: Audience Network Instagram ads Messenger ads Stories ads Ad Optimization: Split testing A/B testing Ad performance tracking Metrics analysis Retargeting: Dynamic retargeting Cross-device retargeting Retargeting strategies Facebook Pixel: Setting up the Facebook Pixel Advanced Pixel tracking Using the Pixel for retargeting Scaling Your Ads: Scaling your campaigns Optimizing your ads for scale Advanced budget management Case Studies: Analysis of successful Facebook ad campaigns Analyzing different industry examples Learning from other businesses' successes and failures