Digital Marketing Executive

Job Description :

We are seeking a Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. Your role will encompass a wide range of digital channels including SEO, SEM, social media, email, and display advertising.

Key Responsibilities :

• Develop and manage digital marketing campaigns.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization of the website(s).
• Edit and post content, videos, podcasts, and audio content on online sites.
• Promote company products and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns.

Qualifications :

• Bachelor’s degree in Marketing or related field.
• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
• Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

What We Offer :

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